Fabio has no brand


A couple of jobs ago I interviewed at a startup and one of the co-founders made the claim above – he had “made over a hundred apps” in the space of a year. I found that a bit off but didn't give much of a thought at that moment.

Later on I couldn't stop thinking about it. A hundred apps? What kinds of apps exactly? Games? Flappy bird clones? Were they just pieces of software or potentially sustainable businesses?