No brand?
I spent literally years to get a new blog/site/whatever online because I was constantly overthinking what my brand should be. I'm a BA in communications after all. I've learned about marketing, creating products, selling ideas. Positioning. Best fit. Reach! Number go up!
But when I went to university I was already into tech, so my background is not super straightforward. Yes, I work with software development and consider myself an oldschool computer nerd. I learned programming when I was 7 years old on one of these:
NE-Z8000, a Brazilian Sinclair ZX-81 clone – Photo by Mceiras, CC BY-SA 3.0
But I also produced music professionally for a while, so my website should reflect that too.
Me as NO STEP playing at the Mod Club in Toronto
“Does that dilute the brand?”
And, of course, I don't want to write only about programming, music production and audio – I have multiple interests and I like to talk about them.
“Will it make the content unfocused?”
I mean, can I talk about how capitalism is a broken system? How it's actually a reflection of the patriarchy and how it's almost entirely driven by toxic masculinity?
“Will this find an audience?”
So I finally decided to stop worrying about having a brand and press post.
It wasn't easy. It took years and two therapists because I'm a perfectionist – and that's not a good thing most of the time. I had to worry less about how everything I do reflects on my brand and “what does that do for my reputation?”
So perfection be damned! This is not life and death, I'm not making a living out of writing blog posts – I'm doing this for myself. The internet is huge and if someone finds this useful, all the better.